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Creating A Marketing Brochure That Makes An Impact
In our digital-centric world, the idea of actually printing ‘ink-on-paper’ can seem really antiquated or out of touch with what customers want. But the truth is, traditional marketing literature (or collateral) is still widely used in many customer journeys. Whether that exists simply as a PDF document or a multi-page printed piece, company brochures are still a great way to capture attention and make an impact.
Create A Consulting Business Out Of Something You Love
Everyone has a particular set of skills or something they’re passionate about. Whether it’s the role you’ve led in your professional life, or a side hobby you’ve been pursuing in your off-time, this is the thing that gives you the most motivation and joy. What many people fail to realize is that you can turn that passion into a full-time, paying career by becoming a consultant.
The Pros and Cons Of Freelancing
The first thing to understand is being a full-time freelancer means you are self-employed, and therefore enjoy the many benefits that come along with this new freedom. But if you’ve always been an employee and are thinking ‘the grass is greener’ as an independent, you need to be prepared for a dramatic change in your work and personal life.
7 Tips For Creating Great Presentations
We’ve all been trapped in boring and uninspiring presentations that seem to drone on forever and bore the audience to the verge of sleep. It seems many people rely too heavily on the technologies they use (e.g., PowerPoint, Keynote, etc.) and this becomes a crutch for presenting. While it’s great these tools exist, you need to remember that the primary focus of your presentation is YOU, not your slide deck.
How To Create An Annual Marketing Calendar
Having a comprehensive ‘roadmap’ for the year helps you stay focused, keeps you on-message, and prevents having to play ‘catch up’ or be in a reactive position for every marketing opportunity that comes up.
How To Create Brand Guidelines For Your Business
In my career I’ve had the opportunity to work with countless global brands, provided counsel and written many brand guidelines. Yet, I’ve encountered many organizations that fail to recognize the importance of creating brand standards—or they simply fail to implement and manage them correctly.
About the author
Curtis Jackson has more than 30 years of experience in the marketing communications field and has been a devoted entrepreneur launching several tech-related startups. As founder and CEO of Digitalliance, his experience includes branding and consulting for some of the most recognized global brands in automotive, logistics, technology, consumer products, healthcare, finance and retail. Additionally, he has spoken and provided insights on marketing trends, social media and strategic branding to industry trade groups and associations. His work has been recognized by national and international awards for creative excellence including Communication Arts, American Corporate Identity, Graphis, and The Webby Awards.
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