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How To Use Social Media For Your Business
Many business owners—especially those who come from traditional backgrounds often misunderstand the real purpose of social media and how it can have a dramatic affect on brand visibility and growth.
6 Ways To Stand Out From Your Competition
When business owners and entrepreneurs think about ways to improve their market share and rise above their competition, they typically tend to focus on tried-and-true methods. But in today’s hyper-competitive environment, business owners need to think outside tradition tactics in order to see any kind of impact on brand visibility.
Always Get Paid For Your Time
If there’s one constant in business these days, it’s that everyone always wants something for free. Whether you run a professional service business or a traditional brick-and-mortar, someone will always be looking to get something for nothing.
5 Questions To Ask Before Hiring A Marketing Partner
In previous posts I’ve discussed certain challenges some business owners and creatives can face when working together, and methods for overcoming those challenges. But in this post, I want to talk about a few questions you should ask yourself before hiring a marketing partner that may avoid issues down the road.
Starting The New Year On The Right Track
The start of a new year offers a great sense of optimism and new opportunities for many entrepreneurs and business owners. Reflecting on the previous year, taking time to enjoy the holidays and creating a plan for the months to come is something I look forward to each year.
5 Things To Do Before The End Of Year
Every small business tends to have annual cycles, and for some—especially retail or B-to-C businesses, end of year can be a very busy time. For other businesses such as B-to-B or professional services like my agency, end of year begins to slow down after Thanksgiving and as we get closer to the holidays, clients are more focused on taking time off and spending time with family.
5 Ways Shared Workspaces Improve Your Business
For many creative or marketing agencies, shared workspace platforms have become indispensable tools. In the past decade these SaaS (software as a service) platforms have become increasingly better, offering endless tools and features that help manage the day-to-day operations of marketing firms and other professional service businesses.
How To Plan A Successful Marketing Campaign
One of the most challenging responsibilities for any business owner can be the creation and development of effective marketing campaigns. This can be especially challenging if you have little to no experience in marketing as the strategic components and performance metrics are very different from any other business management efforts.
Managing People Is Part Of Managing Your Business
Launching a business venture from scratch or becoming an owner by acquiring an established business can immediately present unexpected challenges for those who have always been employed—or have never had anyone reporting to them, and these challenges can be stressful when having to adapt to the other side of the employer/employee paradigm.
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