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The Risk Of Brand Endorsements
In today’s world of brand marketing and the influence of social media, many companies looking for shortcuts in gaining visibility are relying on building relationships with ‘influencers’ or even celebrity endorsements. While this might seem like a great strategy to accelerate brand awareness with third-party credibility, it doesn’t come without the risk of potential downsides.
Does Customer Perception Match Your Brand Reality?
For many business owners and entrepreneurs, the thought of branding is typically defined by marketing elements such as a logo or other visuals. But the true definition of any brand is created by the perceptions held by your customers.
Is Your Supply Chain Crippling Your Business?
No matter how big or small the disruption to a supply chain, it can affect even the most resilient businesses that have procedures in place or alternate methods to receive critical supplies necessary for their business operations
How To Avoid Cash Flow Struggles
For most businesses there is a constant ebb and flow of money coming into the business and cash going out of the business to cover expenses such as overhead, taxes, inventory, payroll, etc. In most cases this can be a fairly predictable cycle each month and easy to plan for. However, it doesn’t take much to interrupt that cycle and throw finances into a pinch.
The Challenges All Creatives Face
If you’re in the creative field or have spent any time as a marketing professional, you know how challenging it can be to communicate your work with clients. Unlike other professions, selling marketing or creative services takes a disciplined and different approach in order to successfully communicate your ideas and their value.
When Is It Time To Hire Employees?
The truth is, there’s no set standard, and the factors that drive this decision are unique to each business. While this can be an issue driven primarily by growth and an overwhelming feeling of 'needing help,’ the process and plan for obtaining the help you need can take many forms.
Starting Your Own Business: What’s the Actual Plan?
There’s no shortage of information out there encouraging people to start their own businesses and venture into self-employment, but when it comes time to actually getting started, the question I hear most is ‘okay, what do I do first?’
Does America Have A Labor Shortage?
No matter what side you take on this topic there are some indisputable facts that have led us to where we are today, and despite the increasing media propaganda and spin, numbers don’t really lie.
The Challenge Of Pricing Your Services
One of the most difficult things for any professional service business or independent contractor to do is create a pricing model for billing their time, and creating a method that ensures you’re competitive and still profitable can be challenging.
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