In our digital-centric world, the idea of actually printing ‘ink-on-paper’ can seem really antiquated or out of touch with what customers want. But the truth is, traditional marketing literature (or collateral) is still widely used in many customer journeys. Whether...
Everyone has a particular set of skills or something they’re passionate about. Whether it’s the role you’ve led in your professional life, or a side hobby you’ve been pursuing in your off-time, this is the thing that gives you the most motivation and joy. What many...
If you’re an independent freelancer or thinking about leaving a full-time position to strike out on your own, there are some things you need to know first before taking that leap. The first thing to understand is being a full-time freelancer means you are...
We’ve all been trapped in boring and uninspiring presentations that seem to drone on forever and bore the audience to the verge of sleep. It seems many people rely too heavily on the technologies they use (e.g., PowerPoint, Keynote, etc.) and this becomes a crutch for...
At the start of each new year—or at least in the first quarter, you should be thinking about your marketing plans for the year and how to allocate your budgets and resources. Having a comprehensive ‘roadmap’ for the year helps you stay focused, keeps you on-message,...
In my career I’ve had the opportunity to work with countless global brands, provided counsel and written many brand guidelines. Yet, I’ve encountered many organizations that fail to recognize the importance of creating brand standards—or they simply fail to implement...
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