The start of a new year offers a great sense of optimism and new opportunities for many entrepreneurs and business owners. Reflecting on the previous year, taking time to enjoy the holidays and creating a plan for the months to come is something I look forward to each...
Every small business tends to have annual cycles, and for some—especially retail or B-to-C businesses, end of year can be a very busy time. For other businesses such as B-to-B or professional services like my agency, end of year begins to slow down after Thanksgiving,...
One of the most challenging responsibilities for any business owner can be the creation and development of effective marketing campaigns. This can be especially challenging if you have little to no experience in marketing as the strategic components and performance...
When businesses are struggling or facing tough times brought on by industry issues or a challenging economy, the first thing most businesses do is cut their marketing budgets. This reaction is fairly typical as many business leaders view marketing as an expense with...
For most people, their first thought of becoming an entrepreneur means having a business idea, then creating a business plan designed to realize that dream. This is the traditional path most people follow when considering starting a business. Others take a different...
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