7 Tips For Creating Great Presentations

7 Tips For Creating Great Presentations

We’ve all been trapped in boring and uninspiring presentations that seem to drone on forever and bore the audience to the verge of sleep. It seems many people rely too heavily on the technologies they use (e.g., PowerPoint, Keynote, etc.) and this becomes a crutch for...
How To Create Brand Guidelines For Your Business

How To Create Brand Guidelines For Your Business

In my career I’ve had the opportunity to work with countless global brands, provided counsel and written many brand guidelines. Yet, I’ve encountered many organizations that fail to recognize the importance of creating brand standards—or they simply fail to implement...
The Challenges All Creatives Face

The Challenges All Creatives Face

If you’re in the creative field or have spent any time as a marketing professional, you know how challenging it can be to communicate your work with clients. Unlike other professions, selling marketing or creative services takes a disciplined and different approach in...
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