When businesses are struggling or facing tough times brought on by industry issues or a challenging economy, the first thing most businesses do is cut their marketing budgets. This reaction is fairly typical as many business leaders view marketing as an expense with...
A strong business brand is one that can withstand an ailing economy, but even the most recognized brands aren’t immune to economic downturns. What sets these companies apart are the fundamentals and investments they’ve made in brand development that sustains them...
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