At the start of each new year—or at least in the first quarter, you should be thinking about your marketing plans for the year and how to allocate your budgets and resources. Having a comprehensive ‘roadmap’ for the year helps you stay focused, keeps you on-message,...
Everyone knows the importance of social media in today’s marketing landscape, but too many small business owners don’t approach these channels with a solid strategy. Many business owners—especially those who come from traditional backgrounds often misunderstand the...
In virtually every business category, competition is fierce, and it can be hard to separate your brand from all the noise—and even harder to break into the industry launching a new business. When business owners and entrepreneurs think about ways to improve their...
Every small business tends to have annual cycles, and for some—especially retail or B-to-C businesses, end of year can be a very busy time. For other businesses such as B-to-B or professional services like my agency, end of year begins to slow down after Thanksgiving,...
One of the most challenging responsibilities for any business owner can be the creation and development of effective marketing campaigns. This can be especially challenging if you have little to no experience in marketing as the strategic components and performance...
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