In our digital-centric world, the idea of actually printing ‘ink-on-paper’ can seem really antiquated or out of touch with what customers want. But the truth is, traditional marketing literature (or collateral) is still widely used in many customer journeys. Whether...
In my career I’ve had the opportunity to work with countless global brands, provided counsel and written many brand guidelines. Yet, I’ve encountered many organizations that fail to recognize the importance of creating brand standards—or they simply fail to implement...
If you’re in the creative field or have spent any time as a marketing professional, you know how challenging it can be to communicate your work with clients. Unlike other professions, selling marketing or creative services takes a disciplined and different approach in...
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