We’ve all been trapped in boring and uninspiring presentations that seem to drone on forever and bore the audience to the verge of sleep. It seems many people rely too heavily on the technologies they use (e.g., PowerPoint, Keynote, etc.) and this becomes a crutch for...
At the start of each new year—or at least in the first quarter, you should be thinking about your marketing plans for the year and how to allocate your budgets and resources. Having a comprehensive ‘roadmap’ for the year helps you stay focused, keeps you on-message,...
Starting any business can be a difficult and time-consuming effort, and creating your company website can feel like one more item on your ‘checklist’ of things to get done. But many business owners fail to recognize the importance of continually improving their online...
You might be thinking that email marketing is an outdated tactic no one uses anymore, but the truth is it remains one of the most effective marketing tools you can be using to reach your customers. With the variety of tools and platforms available to businesses today,...
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